15+ years turning consumer insight into national retail growth — building and scaling challenger CPG brands into category leaders.
Commercially driven marketing leader with 15+ years of progressive CPG leadership experience and a proven track record of owning P&Ls and accelerating growth across both established and high-growth, challenger CPG brands. Leads end-to-end brand strategy, consumer insights, innovation commercialization, and integrated marketing to turn consumer insight into bold, differentiated brand platforms that scale national awareness, strengthen brand equity, and expand household penetration. Combines data-driven decision making with modern go-to-market, shopper, and digital marketing strategies to unlock growth across retail and DTC channels.
Setting the multi-year brand roadmap and portfolio mix that turns category challengers into leaders.
Full accountability for pricing, cost structure, and investment decisions that drive sustainable margin and revenue growth.
Translating category trends and consumer data into whitespace opportunities and successful product launches.
Building 360° campaigns across retail media, digital, shopper, and trade that move both awareness and velocity.
Building and coaching high-performing, multi-disciplinary marketing organizations.
Proven ability to operate and deliver results in fast-paced, founder-led, and investor-backed CPG companies.
Ripple Kids launched as a single item with limited scale — far short of the multi-occasion portfolio needed to become a meaningful growth driver for the brand.
Led the buildout of Ripple Kids from one SKU into a full eight-item portfolio — three refrigerated varieties, two 32oz shelf-stable varieties, and three on-the-go varieties for lunchboxes, diaper bags, and car rides — expanding occasions, price points, and shelf presence. Backed the expanded lineup with an integrated media campaign at both the retail and national level, anchored by a new 2026 creative platform, “Seriously Slurpable,” to build household penetration and awareness.
Ripple was competing in a declining plant-based category and needed to reverse course on both brand health and P&L performance to reignite growth.
Took full ownership of the brand P&L — pricing, cost structure, and portfolio mix — while repositioning the brand to sharpen its consumer promise. Led cross-functional teams across Sales, R&D, and Operations to unlock new market access, including WIC approval, and built an integrated media strategy across retail, digital, and shopper channels.
Snyder's of Hanover competed in a fast-evolving, increasingly crowded snacking category and needed a clear, long-range strategy to reignite growth within a large, established portfolio.
Took ownership of the $500MM+ brand portfolio, leading annual operating plans and building a 3-year strategic roadmap that sharpened brand positioning, refined the target consumer, and accelerated flavor-forward innovation. Led end-to-end innovation strategy — from insight to launch — to expand category penetration and recruit new consumers, while building and mentoring a team of three direct reports to support execution.
Lance had never run a television campaign and needed to break through during the highly competitive Back-to-School season — on an accelerated timeline.
Led strategic development and launch of Lance's first-ever TV advertising campaign, managing agency partners end-to-end from concept through production in an 8-week sprint.
Built and lead a multi-disciplinary marketing organization of 4 direct reports plus 2 contract marketers at Ripple Foods, and mentored a team of three brand managers at Campbell Soup Company — developing talent and elevating capabilities across brand, digital, and creative functions.
Serve as the primary marketing voice to PE ownership, the board of directors, and executive leadership — shaping growth narratives, brand strategy, and innovation roadmaps to secure alignment and investment.
Bring clarity, energy, and accountability to fast-paced, high-growth environments — balancing long-term brand building with the hands-on execution required in founder-led and PE-backed organizations.